Dajun (Daniel) Zeng, PhD

Professor, Management Information Systems
Email Address: 
Phone Number: 
(520) 621-4614
Professional Bio: 

Dr. Zeng has extensive training and broad expertise in public health informatics, social media analytics, data and text mining, and social computing. In the past two years, he has been leading an NIH/FDA-funded R01 project aiming to develop a social media analytics-based approach to gain an in-depth understanding of e-cigarette adoption and messaging. They have already developed a prototype Web-based social media informatics platform to serve e-cigarette research and policy study purposes by collecting and analyzing e-cigarette related content from major social media sites. His role has been directing all aspects of social media analytics research and system development efforts, and coordinating with Dr. Scott Leischow from Mayo Clinic, who is primarily responsible for data analysis and interpretation.

Dr. Zeng was a co-PI of the BioPortal project, funded by the NSF and the DHS, developing an integrated informatics platform for cross-jurisdictional infectious disease information sharing, spatial-temporal modeling, and syndromic surveillance. The research results from the BioPortal project were successfully applied to public health monitoring in Beijing during the Beijing 2008 Olympic Games. Since 2006, he has been a visiting research faculty member of the Institute of Automation, Chinese Acadehis of Sciences, co-advising Ph.D. students and directing joint research projects.

Dr. Zeng's public health research has been funded by several large-scale grants from the Chinese Ministry of Health, one of which involves using social media for health-related emergency response and for public health policy evaluation. His research group has also conducted social media analytics research for business applications from both English- and Chinese-based Web sources.

Dr. Zeng also has significant software project management experience. This expertise and experience has prepared him well to contribute to tobacco control research. He is keen on expanding his e-cigarette research to broader cancer prevention and tobacco control research areas, contributing his informatics and modeling expertise. His membership in the University of Arizona Cancer Center will offer such opportunities.

Research Information

Research Program: 
Cancer Prevention and Control
Selected Publications: 

Professional Information

Positions and Honors: 
  • Best Paper Award, the Fourteenth Annual Workshop on Information Technologies and Systems (WITS), 2004
  • Best Paper Award in SIGDSS, Americas Conference on Information Systems (AMCIS), 2004
  • Honeywell Fellow in MIS, 2001-2004; 2007-present
  • UA Management Information Systems Association Teacher of the Year (1999-2000; 2002-2003)
Other Experience and Professional Memberships/Affiliations: 
  • Association for Information Systems
  • Institute for Operations Research and the Management Sciences
  • Association for Computing Machinery
  • Institute of Electrical and Electronics Engineers

Academic Information

Industrial Administration, Carnegie Mellon University, Pittsburgh, PA
Master's Degree: 
MS, Industrial Administration, Carnegie Mellon University, Pittsburgh, PA
Undergraduate School: 
BS, Operations Research/Economics, Computer Science (minor), University of Science and Technology of China, Hefei, China